Business Studies

The Diploma in Marketing explains and analyses the components of effective marketing. A one-year, part-time programme, it focuses on the principles and techniques that contemporary marketers are expected to understand and apply. It will explain both the position of the marketing function in modern organisations – and how it relates to other parts of the organisation – and the theories and practices that marketers are expected to understand. It is suitable for those with no prior experience of this subject. 

Diploma in Marketing

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Key Facts

Delivery Method

Distance learning supported by weekend seminars at the IPA.

Entry Requirements

Applicants require a Leaving Certificate with a minimum grade C in two higher level papers and grade D in four other subjects. The papers passed must include Irish, English and a third language. Students applying for the BBS (Hons) must have passed the Mathematics paper.

OR

Mature students (students over 21 on January 1 of the calendar year of entry) may enter a programme without the above qualifications. 

Duration

One academic year

Accreditation

UCD

Place on NFQ

Level 7 (Special Purpose award) what is this?

Commences

September 2017

Application Deadline

September 2017

Fees

The cost of the programme is €2,750 per annum (includes all matriculation and examination fees), payable in one or two instalments. 

Progression

Students can progress to the second year of the BBS (Hons) – Marketing on completion of a bridging programme.

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The Programme

The Diploma in Marketing explains and analyses the components of effective marketing. A one-year, part-time programme, it focuses on the principles and techniques that contemporary marketers are expected to understand and apply. It will explain both the position of the marketing function in modern organisations – and how it relates to other parts of the organisation – and the theories and practices that marketers are expected to understand. It is suitable for those with no prior experience of this subject. 

Is This Programme for you?

Yes, if you want to pursue, or continue, a career in marketing. The Diploma is also eminently suitable for anyone whose job involves some responsibility for marketing.

Subjects
Business Administration and Marketing

This course describes and assesses the proper organisation and control of a business unit and examines one especially vital business function: marketing. It covers, among other things, financial and administrative controls, best-practice in day-to-day operations and marketing strategies.

Marketing Information Analysis

Marketing campaigns and strategies are dependent on comprehensive and accurate information about target markets. This course explores how useful marketing information is obtained and analysed.

Marketing Communications

This course explores the theories and practices marketers use when formulating advertising and communication strategies. It addresses the different types of advertising, the nature of public relations, sales promotion, direct marketing and buyer behaviour.

Strategic Marketing and Planning

This course places the marketing material that students have studied up to this point in the context of strategy formulation and implementation. It examines a range of topics central to the contemporary marketing function, including marketing segmentation, branding, strategic pricing and supply chain management. 

Assessment

Students complete assignments over the course of the year and sit examinations in all four subjects.

Prospectus

Undergraduate Courses from IPA Ireland - more info at https://www.ipa.ie

Undergraduate Prospectus 2017 / 2018

Full details of IPA undergraduate programmes are also available in our prospectus, which can be viewed or downloaded here.

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