Social Media Strategies and Management for Public Sector Organisations

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The Programme

This two-day Social Media Strategies course has been designed specifically for the Irish Public Sector to enable staff to produce an effective strategy for managing social media and to significantly improve communication and engagement.

The course is led by an experienced social media practitioner and is designed for staff responsible for the oversight and/or development of social media programmes. Participants will benefit from a mix of critical reviews, reflective learning and practical exercises and will also produce a social media framework for their organisation.

Who is this for?

The Social Media Strategy and Management for Public Service Organisations course is aimed at:

• Managers and Directors at middle and senior levels who are responsible for social media programmes and initiatives within their organisation.
• Staff at all levels responsible for social media management.
• Communications and IT Staff, Managers and Directors.

Learning Outcomes

Upon completion of this course, participants will:

• be familiar with key areas of preparing a Social Media Strategy and Content Plan for a public organisation;
• have learned how to plan and develop professional content for Social Media;
• have learned how to develop a Social Media Policy;
• have improved their working knowledge of the Management and Resourcing of Social Media.

Course Content

The Social Media Strategy and Management for Public Service Organisations course will cover the following areas:  

• Introduction to Social Media: key trends
• Social media review and benchmarking
• Best practice social media use in the public sector
• Preparing a social media strategy and content plan
• Practical social media skills in key social media platforms
• Content development and planning for social media

Course Leader

The workshop is delivered by Paul McGarrity, a qualified and highly experienced social media and digital marketing practitioner and trainer. Paul is an Associate Training Specialist with the IPA.  He has successfully delivered social media training courses for a range of Irish Public Sector organisations including state agencies and local government.