This two-day Social Media Strategies course has been designed specifically for the Irish Public Sector to enable staff to produce an effective strategy for managing social media and to significantly improve communication and engagement.
The course is led by an experienced social media practitioner and is designed for staff responsible for the oversight and/or development of social media programmes. Participants will benefit from a mix of critical reviews, reflective learning and practical exercises and will also produce a social media framework for their organisation.
The course concentrates on the following areas:
» Preparing a Social Media Strategy and Content Plan for an Organisation.
» Developing Content for Social Media.
» Developing a Social Media Policy.
» Improving the Management and Resourcing of Social Media.
Participants are requested to bring their own wifi enabled laptop or device on the day as the course will feature practical exercises that require the use of the internet. Free wifi is available in the IPA Training and Education Centre.