This two-day Social Media Strategies course has been designed specifically for staff in the Irish Public Sector with the objective of significantly improving communication and engagement with citizens by enabling staff to plan, develop and manage effective social media strategies that meet the needs of their clients.
The course is led by an experienced social media practitioner and is designed for staff responsible for the oversight and/or development of social media programmes. Participants will learn from a mix of presentations, critical reviews, reflective learning and practical exercises and will also produce a social media framework for their organisations.
The course concentrates on the following areas:
» Preparing a Social Media Strategy and Content Plan for an Organisation.
» Developing Content for Social Media.
» Developing a Social Media Policy.
» Improving the Management and Resourcing of Social Media.
Participants are requested to bring their own wifi enabled laptop or device on the day as the course will feature practical exercises that require the use of the internet. Free wifi is available in the IPA Training and Education Centre.