Management Development

Communications is often an under‐valued component of change and organisational life and yet is essential to developing and delivering change. A plan for communicating with internal and external stakeholders can often be an ‘after-thought’, hastily compiled when a change initiative is about to be rolled-out or only considered when a problem or crisis emerges.

Articulating the vision, purpose and way forward, mobilising for action and constructive engagement, reducing resistance and delivering on goals are all supported by and enabled through effective communications.  This requires planning, structure and discipline and an understanding of the need to and a willingness to vary the use of communications tools and approaches. To maximise impact, communications plans need to be integrated into the change planning early on, focus on results, be tailored and engaging. 

 

Communicating Change

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Key Facts

Commences

9 May 2018

Application Deadline

May 2018 Bookings for this course close one week in advance of start date.

Duration

One Day

Fees & Enrolment

Fee: The cost of this one day course is €405 for Corporate Members of the Institute, €450 for others. Fee includes course material, lunch and refreshments each day.

Booking: Bookings must be received in writing using a booking form or the online booking option (see below).

All bookings will be confirmed via email. Please send completed booking forms to:

Central Bookings Office
Institute of Public Administration
57-61 Lansdowne Road, Dublin D04 TC62
Tel: (01) 240 3666 | Fax: (01) 668 9135
Email: training@ipa.ie

All IPA courses are subject to minimum participant numbers and bookings will typically close one week prior to the course start date.

Cancellation Policy: Please note, that in the event of a cancellation less than 48 working hours before the commencement of a course, a 15% cancellation fee will be charged.  Cancellation fee will also apply to non-arrivals on the day.

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The Programme

Communications is often an under‐valued component of change and organisational life and yet is essential to developing and delivering change. A plan for communicating with internal and external stakeholders can often be an ‘after-thought’, hastily compiled when a change initiative is about to be rolled-out or only considered when a problem or crisis emerges.

Articulating the vision, purpose and way forward, mobilising for action and constructive engagement, reducing resistance and delivering on goals are all supported by and enabled through effective communications.  This requires planning, structure and discipline and an understanding of the need to and a willingness to vary the use of communications tools and approaches. To maximise impact, communications plans need to be integrated into the change planning early on, focus on results, be tailored and engaging. 

 

Learning Outcomes

Upon completion of this course, participants will better understand the need to:

  • Ensure a proactive communications approach in change

  • Integrate communications into change planning and aligning with goals

  • Understand and assess stakeholder needs

  • Convey a deliberate message through the most suitable medium

  • Review best practice in handling evolving and challenging situations

Course Content

The course will cover the following areas:

  • Role of communications within the strategic management and change process
  • The discipline of communications planning and engaging stakeholders
  • Adapting communications to various needs and diversifying communications approaches
  • Ensuring open, engaging and action oriented communications culture
Other Information

This course can be tailored for in-house delivery. Please email training@ipa.ie if you would like further information about customised training.

Course Leader

The course leader is Siobhán Bradley, Senior Leadership and Change Consultant.

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